Chris Pizzello / AP
Fancy seeing you ... all over the place. Tom Hanks at the premiere for "Coud Atlas" in Los Angeles on Oct. 24.
By Lauren Schutte, NBC News contributor
He?s everywhere! No, we?re not talking about Psy and his "Gangnam Style," but the near-constant media presence of Tom Hanks.
Of late, the?genial actor has participated in the presidential debate on "Saturday Night Live," shared a "Full House" slam poem on "Late Night with Jimmy Fallon," typed a personal (and witty) letter agreeing to appear on Nerdist?s podcast, AND paraded a troop of his own movie-themed Halloween costumes on "The Colbert Report"?-- with a little help from former "Saving Private Ryan" co-star Matt Damon.
What was the reason for the actor?s sudden barrage of media appearances? Oh, that?s right, Hanks' ambitious time-travelling flick "Cloud Atlas" -- an adaptation of David Mitchell?s 2004 novel -- opened Friday.
The film, which links six plots over the course of multiple centuries, has received a lot of mixed reviews for it?s complicated storyline. The New York Times said, "watching ['Cloud Atlas'] is a bit like doing a series of math problems in your head," while Roger Ebert admitted, after watching the movie twice, "I no longer believe repeated viewings will solve anything."
Which brings us back to Hanks, who has been using his funny and likeable personality to entice fans to see his serious and complex film. But will it work?
"I don?t think it?s going to have a huge impact," Phil Contrino, vice president/chief analyst of Boxoffice.com, told NBC News. "It doesn?t hurt for him to be out there making headlines. Every time somebody writes 'Tom Hanks did something funny on Jimmy Fallon,' at the end of that article is 'he's got 'Cloud Atlas' opening.' So that doesn?t hurt, but it?s not going to turn the movie around."
According to Boxoffice.com, "Atlas" is only expected to pull in $12 million on its opening weekend (a long way away from its $100 million budget).
So what is it that puts people in the seats? Contrino said it's a matter of popular appeal.
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